Chk Chk Chk Poster Sacramento 2010
Chk Chk Chk Sacramento Poster 2010 by Jason Malmberg for Decabet

Chk Chk Chk Poster Sacramento 2010

Concept and Process

This !!! (Chk Chk Chk) poster is the first poster I did for Clay Nutting and his Sacramento-based Concerts4Charity in cooperation with Roderick Mar Carpio’s Record Club Sacramento.  

The common trick to doing a !!! (Chk Chk Chk) poster is finding a way to graphically represent the band name (the three exclamation points, not the phonetic “Chk Chk Chk” in a way thats both clever and in some ways oblique. If you do a Google image search you’ll see countless !!! posters that leverage the geometry of those three pillars in the design. So naturally it was on me to find my own angle on that and see where it got me. 

Furthermore, this was summer 2010: the summer of Christopher Nolan’s Inception , so everybody had puzzles and illusions on the brain, and I suppose I did too and that’s what informed what I did here.

I had this idea of doing the three exclamation points as mazes, with retro stylized sci-fi olympians/runners/Rollerball players scurrying through them only to find themselves trapped in a kind of no man’s land purgatory once they reached the end and tripped out into the void.

I also liked the idea of skewing the perspective and adding a second, inverted floor to the mazes floating in the ether high above the main “game board’ (as it were).

Aesthetically, I’ve always found BBC interstitials of the late 70s/early 80s to be uniquely a bit creepy in a kind of spooky Doctor Who sort of way so the text treatment is decidedly stark and utilitarian in that way. I was (over)using Staid Gothic before it became übertrendy to do so (dammit JJ Abrams), and sometimes I miss how striking it used to look rooted half in how unexpected it was to see it. This wasn’t the typeface of a global franchise blockbuster at the time, looking more like a trashy 70s sci-fi paperback than anything. Which is why I put it to work here. 

Fun Fact: These mazes were designed to actually work too. Each piece is a fully functioning maze, should one not mind marking up their poster, though I guess you could do it on a sheet of tracing paper laid over the top, if one were so inclined.

Sometimes I wonder if anyone ever tried to solve them.

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Poster Specs


• 11″ X 17”  full color offset print

• Printed on archival heavy cardstock

• Each piece individually signed and numbered in a strictly limited edition (please request this at checkout)

 

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I’ve done work for everyone from “Weird Al” to Foo Fighters, Foals to Cut Copy, and bands and festivals ranging in scale from local to international. Contact me using the form below and I’ll be back to you (usually within 24 hours) to talk about what brilliant things we might conjure into being.

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