Launch Music Festival Poster Sacramento 2013
Launch Music Festival Poster 2013 Sacramento designed by Jason Malmberg for Decabet

Launch Music Festival Poster 2013

Concept and Process

For 2013’s Launch Music Festival in Sacramento, California, I approached the promoter’s about a two-fold idea: first I wanted to curate a poster series representing each band in the line-up worked into individual gig posters designed by local Sacramento artists (of I which I myself created one, for Australia’s Van She). Secondly, I wanted to create a screen printed poster for the event itself. A souvenir item to be used as mercy at the festival itself.  Since, the poster was for people who were already at the festival, I felt we could dispense with the usual wall of text and band names and try something a bit more clever. I decided to represent each band on the lineup as a simple pictogram representing their name. At first I was only going to do the main headliners, but as inspiration struck I started adding more and more acts to the list and since you can’t do one from the undercard without doing the others before long I had thrown my hat over the fence and committed to doing them all. Some are simple, some are far more oblique, but they are all get-able and the fun is in figuring out who is who.

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Poster Specs

• 18” x 24” Four Color ScreenPrint

• Printed on heavy quality French construction paper

• Each piece individually signed and numbered in a strictly limited edition





Dispatches of note, stout with formidable brio from a weary pen

Let’s Work Together

I’ve done work for everyone from “Weird Al” to Foo Fighters, Foals to Cut Copy, and bands and festivals ranging in scale from local to international. Contact me using the form below and I’ll be back to you (usually within 24 hours) to talk about what brilliant things we might conjure into being.

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