Perfume Genius poster Sacramento 2014

Concept and Process

For Perfume Genius‘ October 2014 performance in Sacramento, I tried out something I’d been wanting to do for a while: a poster that used translucence to create the impression of depth on a single sheet of paper. To achieve this effect, I created the design in two layers: a full-color design for the front-facing side of a piece of heavy vellum and a second side with the show information printed in 100% black in reverse. By designing the two sides to work together, the black information peeks through the design on the front of the vellum, thus creating a kind of old apothecary window effect. This jpeg simulates the effect, but it really must be seen in person to really grasp the effect.