Mogwai Poster Sacramento 2014

Concept and Process

As time’s gone on, I wanted to make things looser. Listen to the band and just kind of put ideas together out of that. My Mogwai poster is the closest I’ve come so far. Featuring faux-airbrushed elements, custom type made from shapes and surreal illustrations with an Eastern European bent, this one is the one where I let go and just let the poster happen.

When Mogwai came to Sacramento with Majeure in 2014,  I knew I had my opportunity to try this out with a band that this would not only fit but their audience would be likewise open-minded about.

At the time I was doing a lot of custom geometric type and that’s the case with the Mogwai headline font here. I loosened my imagination,  loaded up a stack of Mogwai in Spotify and let my brain tickle and play while I worked out the composition.

In the end this is one of my favorite pieces I’ve designed specifically due to that freeform looseness. I was inspired by Omni and 70s airbrush art and reaching for a design that made a primal sense without needing to be too concrete.