Foo Fighters Poster Albuquerque 2020

This is the effect I wanted. I wanted to sear eyeballs and melt faces. 

I always get a little meek when suggesting processes like this since someone always has to budget for it and screenprints arent cheap to begin with. But I pitched it a a kind of “wouldn’t it be cool to…” and luckily the band jumped at the chance to make a real-deal fuzzy Day Glo rock poster. Now it was up to me to live up to the process and make something worthy of being presented that way. So I began my research 

WHAT THE FLOCK? 

This Black Velvet fuzzy effect I’d been wanting to do forever has a name, as it turns out and that name is flocking. I’ve done all kinds of posters at this point, from letterpress to die-cut to day glo, but I’d never done a flocked poster. I didnt even know anyone that produced them. 

Enter Cat Palace, a Texas screen printing shop that Live Nation found and lined up to do the crucial (and as it turns out) highly dangerous method of fuzzing up the black layer of the art. 

THE ABQ

When I started this one, I didnt really know much about Albuquerque, aside from what we’ve all picked up from Breaking Bad. I knew straightway that I was going to avoid a Breaking Bad gag. It’s kinda tired at this point and besides it didnt seem to fit the band. I needed something more specific to the place. 

That’s where the hot air balloons came in. Apparently Albuquerque is home to one of the world’s biggest hot air balloon festivals. Hot air balloons have a kind of retro vibe to them, but I didnt want this to look like an Air Supply (google it, kids) so I married the concept with the desert southwest’s UFO sightings and boom, we were in business. 

A SURREAL SCI-FI DESERT SCENE

As the band’s van needed to be worked into the scene, I found a way to make it more of a character, with retracting tires to reveal thrusters, aiming skyward on an infinite highway up toward the mothership as it used its tractor beam to pluck hot air balloons out of the sky. I wanted to make something that felt more like a scene from a movie and less like a concert poster. 

To that end, I hid the band name in a billboard, eroded and stripped back to make the band name and city out of the parched remnants of 3 old adverts. Further there would be no “date” on it. The date lives in the license plate, the venue on a bumper sticker, and I even had an alien head finger-drawn into the dust on the van’s back gate. And between the van and ship, an array of Roger Dean-esque floating mountains. 

AN EASTER EGG TO FINISH IT OFF

I knew that I wanted to work a roll of Footos into the scene somewhere. Maybe tossed out the window of the van?

Eventually I realized that the composition felt a bit empty in the lower left. What could I add to fill the space? What are things you find in the desert? A vulture? That’ll work. And the vulture can be eating the Footos. Rad. I’ll do that. But it still felt a little empty so I added a second. I would later get called “clever” for slyly referencing Dave Grohl’s side project with Josh Homme and John Paul Jones Them Crooked Vultures. Sure. I was “clever”. Why not. Who knows how the brain works?

AN UNCOMMON SUCCESS

The posters would eventually go onsale in December 2020 and sold out in under a day on the Foo Fighters’ online store. My own onsale would follow a day later and sold out nearly instantly.

To be honest Im kind of amazed a poster for a show that never happened and no one was at could sell out as fast as this one did, but its 2020 and people need some Happy. I hope this print helps with that and I cant thank the band enough for another opportunity to work with them. They are a true class act and their hunch paid off.