Launch Music Festival Poster 2013 Sacramento

LAUNCH MUSIC FESTIVAL POSTER 2013 SACRAMENTO

A LINEUP TOLD THROUGH PICTOGRAMS

For 2013’s Launch Music Festival in Sacramento, California, I approached the promoter’s about a two-fold idea: first I wanted to curate a poster series representing each band in the line-up worked into individual gig posters designed by local Sacramento artists (of I which I myself created one, for Australia’s Van She). Secondly, I wanted to create a screen printed poster for the event itself. A souvenir item to be used as mercy at the festival itself.  Since, the poster was for people who were already at the festival, I felt we could dispense with the usual wall of text and band names and try something a bit more clever. I decided to represent each band on the lineup as a simple pictogram representing their name. At first I was only going to do the main headliners, but as inspiration struck I started adding more and more acts to the list and since you can’t do one from the undercard without doing the others before long I had thrown my hat over the fence and committed to doing them all. Some are simple, some are far more oblique, but they are all get-able and the fun is in figuring out who is who.

The performers:
Girl Talk
Rocket from the Crypt
Van She
Grieves
Family of the Year
Dredg
Gold Fields
Dessa
Turquoise Jeep
Lemuria
Frank Jordan
Doombird
Paper Pistols
Imagine Dragons
Minus The Bear
Blonde Redhead
Washed Out
Cults
St. Lucia
Doomtree
Surfer Blood
P.O.S.
Geographer
DLRN
No
Exquisite Corps
Life in 24 Frames
The Bell Boys