Spoon Bottlerock Night Show Poster Sacramento 2022

Spoon Bottlerock Night Show Poster Sacramento 2022

Sometimes the first instinct is the right one

I was contacted by Live Nation to design a poster for Spoon’s night show at Ace of Spades in Sacramento, created to coincide with their appearance at the Bottlerock Festival in Napa Valley in 2022. It was a quick turnaround — roughly a week — but fortunately I had a road trip planned to Los Angeles that weekend, which meant long stretches in the car with my iPad. Sometimes, when you don’t have the luxury of time, your instincts get sharper and ideas come through stronger. Working entirely in Procreate on a 12-inch iPad Pro and feeling a bit Milton Glaser, I got to work. Meanwhile, I had The Replacements’ Pleased to Meet Me spinning in my head, and that influence definitely found its way into the design. In the end, I’m proud of how this one turned out — especially because I nearly abandoned it early on, wondering, “Hold up, is this idea dumb though?” As it turns out, sometimes your first instinct really is the right one.